Social platforms are the first manifestations of true global reach — and they’re only getting bigger as new members join with mobile devices.
This means that we will need to forget much of what we learned about digital creative and buying as it relates to bid management, re-targeting and banners. We need to think about talking to people at a scale we’ve never imagined — and in real time.”
“The reality is most companies, and most likely your company, will never have a million fans. But somehow social media marketing still gets boiled down to how many Facebook fans you have.”